Logo Design & Identity
In 2016, Australia’s No1. Battlefield Tours operator sort to re-brand their very successful operation and choose Cloud High to undertake the project.
The poppy is a perfect representation of the service and sacrifice of the Anzacs, which are the same qualities Mat McLachlan Battlefield Tours promote. The poppy is a near-universal symbol of the First World War that has been used to remember the Anzacs thousands of times, and in thousands of different ways. Their new branding is a representation of the poppies that grow in the battlefields where they bring the history of the Anzacs to life for their passengers.