Battlefield Tours Branding
Logo Design & Identity

In 2016, Australia’s No1. Battlefield Tours operator sort to re-brand their very successful operation and choose Cloud High to undertake the project.

CONCEPT

The poppy is a perfect representation of the service and sacrifice of the Anzacs, which are the same qualities Mat McLachlan Battlefield Tours promote. The poppy is a near-universal symbol of the First World War that has been used to remember the Anzacs thousands of times, and in thousands of different ways. Their new branding is a representation of the poppies that grow in the battlefields where they bring the history of the Anzacs to life for their passengers.

Battlefield Tours Logo Old
Battlefield Tours Logo New
Battlefield Tours Logo Old

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